Yesterday Friday we were given an interesting talk from Ricardo about Logos. He pointed out logos by their shape; the sequence of cognition branding, identity and self promotion. We started a small activity where we drew out shapes (such as squares, circles etc) Then showed us examples of logos with a round shape and a rectangular shape.
He then spoke about color; color within marks. Which meant colors in branding can be very recognizable like red and yellow = McDonald’s. Ricardo then used me and the color pink as an example.
Lastly he spoke about forming and content which meant the details in our logo. After we did another activity where he spoke about a company and we must draw a logo for the company and then showed us the actual logo for the company and checked if any of us had a logo close to the original. It was a very interesting talk and it taught me a lot about logos.